DESIGN THE EXPERIENCE
These days the business of marketing communication has all become a bit of a blur.
New mediums mix with new channels and new technologies to create near constant flux, and confusion.
Deadlines are post haste, budgets tight, and briefings get bogged down with terms and buzzwords nobody seems to agree on, let alone understand.
The competition is fierce, too. (Even "Big Four" consulting firms have in-house teams developing 'brands' and guidelines for unsuspecting clients.)
But amid these very real, often puzzling trends, GRANTED remains focussed on one thing that really matters: modern human behaviour.
Like the fact that your customers, your employees – and all your stakeholders, are more savvy than ever. And how easily they can let the whole world know when you fail or disappoint. Think Edward Snowden.
That's why, in the digital age, just thinking (or praying) your brand is having the intended effect is no longer an option.
By monitoring the social web we can help you make smarter choices about brand strategy and creative direction.
Across all relevant touchpoints, we work with you to identify, and then simplify and manage the total experience of your brand.
Because whether you’re a leading global player, a start-up, or a challenger in a new market, your brand, like your marketing budget, is a terrible thing to waste.
Shall we begin?
Level of Engagement Where does your brand register?